What I Offer

Strategic Advisory
for Latin America

Three focused advisory engagements, each designed around the real challenges of market entry and growth in LATAM.

01
🗺️

Market Entry
Strategy

For companies at the beginning of their LATAM journey — assessing whether to enter, where, and how. I bring executive-level clarity to decisions that define the next 5 years.

Discuss This Service

What's Included

  • Market viability assessment (Peru, Colombia, Chile, and 8 other countries)
  • Competitive landscape and white-space analysis
  • Channel and distribution strategy
  • Pricing calibration by segment and country
  • Go-to-market roadmap with milestones
  • Risk assessment and mitigation frameworks
Best Fit For

Companies with $10M+ revenue evaluating their first entry into Peru or LATAM. Decision-makers who need confident, data-informed answers before committing capital and reputation.

02
🤝

Partner &
Representation

Who should — and who should never — represent your brand in LATAM. Misaligned representation is the most expensive mistake I've seen companies make — and the hardest to undo.

Discuss This Service

What's Included

  • Partner evaluation and due diligence framework
  • Alignment assessment: values, goals, capabilities
  • Negotiation strategy and term-setting guidance
  • Network introductions to vetted local partners
  • Brand positioning review in local context
  • Early warning signs and exit criteria
Best Fit For

Companies that have or need a local partner, distributor, or commercial representative — and want to get it right the first time. Also for companies that suspect a current partner is underperforming.

03
📈

Retained
Strategic Counsel

An embedded strategic partner — available on a monthly retainer — supporting expansion, positioning, and business development as your LATAM operations grow.

Discuss This Service

What's Included

  • Monthly strategic sessions with leadership teams
  • Ongoing market intelligence and competitive monitoring
  • Business development support and network activation
  • Commercial team coaching and local calibration
  • Positioning and messaging review for LATAM
  • Ad-hoc advisory as situations arise
Best Fit For

Companies already operating in LATAM that want a trusted senior advisor embedded in their strategic rhythm — without the cost of a full-time regional hire.

Common Questions

Before We Talk

Which countries do you cover?

My deepest expertise is in Peru, Colombia, Chile, Ecuador, Bolivia, Paraguay, Uruguay, Panamá, Dominican Republic, and Venezuela — acquired over 25 years at Telefónica and Western Union.

Do you work with any company size?

I work best with mid-size and enterprise companies ($10M+ revenue) that have real expansion intent and decision-making authority. Early-stage startups are generally not the right fit.

How does the free 30-min call work?

I'll ask about your company, your market goals, and what's blocking you. You'll leave with clarity — whether we work together or not. No sales pitch, no follow-up pressure.

Do you work in Spanish or English?

Both. I work comfortably with international executive teams in English, and with local markets, partners and teams in Spanish.

Ready to Get Started?

One call can change
the trajectory of your
LATAM expansion.