25 years leading commercial and marketing operations at Telefónica and Western Union taught me what works — and what doesn't — when scaling in complex markets.
I've seen these mistakes from the inside, at scale, across 11 countries. And I know how to prevent them.
Global pricing models don't travel well. Local competitors understand each segment better — and will price against you from day one.
Chosen by convenience, not alignment. The hardest mistake to correct — it damages relationships and reputation before you even launch.
Commercial skills aren't universally transferable. Negotiation style, trust-building, and decision timelines differ in every LATAM market.
Is entry viable? Through which channel? With what model? Embedded advisory for companies pursuing strategic expansion and long-term growth.
Learn more →Who should — and who should never — represent your brand in LATAM. Advising leadership teams to avoid misaligned representation.
Learn more →Embedded strategic partnership supporting expansion initiatives, positioning strategy and ongoing business development across LATAM.
Learn more →Understanding your goals, culture, current position, and challenges in each market.
Building an actionable roadmap aligned with your vision and market opportunities.
Implementing strategy, monitoring progress, and continuously improving results.
I'll tell you what you need to know before making any decisions.