Expand into Latin America with local intelligence, not assumptions.
25 years leading commercial and marketing operations at Telefónica and Western Union taught me what works — and what doesn't — when scaling in complex markets. Today I put that knowledge to work for companies that want to do it right.
Entering Latam, without local context is expensive.
❌ Uncalibrated pricing
→ Global pricing models don't travel well. Local competitors understand each segment better — and will price against you from day one.
❌ Wrong partner
→ Chosen by convenience, not alignment. The hardest mistake to correct — it damages relationships and reputation before you even launch.
❌ Team without local context
→ Commercial skills aren't universally transferable. Negotiation style, trust-building, and decision timelines are different in every Latam market.
I've seen these mistakes from the inside. And I know how to prevent them.
What I actually do?
Strategic Counsel for Market Entry, Growth & Positioning
Is entry viable? Through which channel? With what model?.
Embedded advisory support for companies pursuing strategic expansion and long-term growth.
Who should — and should never — represent your brand in Latam.
Advising leadership teams on how to avoid misaligned representation that can compromise positioning, partnerships and long-term market access.
How to win locally before competitors react.
Supporting companies in building early market presence, customer trust and operational momentum ahead of competitor reaction cycles.
Channels, pricing, team, go-to-market
Retained Strategic Counsel
Embedded strategic partnership supporting expansion initiatives, positioning strategy and ongoing business development.si
The Process to
Drive Your Success
Discover & Diagnose
Understanding your goals, culture, current position, and challenges in each market.
Strategize & Plan
Building an actionable roadmap aligned with your vision and opportunities.
Execute & Optimize
Implementing strategy, monitoring progress, improving results.
Is your company evaluating Peru or Latin America?
Let's talk for 30 minutes. No cost, no commitment. I'll tell you what you need to know before making any decisions.
Jamsen Pantigoso
© 2026 JP Market Entry Advisor. All rights reserved.
Let's make Latin America your market.
Contact
jamsen.pantigoso@marketentryadvisor.com
Location
Lima, Perú
Phone
+51 999 399 393
Free guide here